Our original V1 metagame platform was for users to create and host their own challenges with customized objectives to play with their community in League of Legends, and Rainmaker took a cut of the winnings. However, to be profitable, one of the areas we had to improve was our user retention and lifetime value (LTV). Our analytics and user research identified two main problems as to why these numbers were low:
Most users were more interested in participating in objectives rather than creating, which led to few available challenges to join.
Week-long challenges’ leaderboards remained stagnant after 3 days, which led to participants to “give up” midway through the week.